The Reality Of Empire And Its Ruins - 1164 Words

I have decided to take a different approach to the whole perception of empire and its ruins to a more abstract level. Believe it or not, I have approached an area where I believe many have looked over (I can assume that the reasons are obvious depending on the area that comes to mind) and it cannot be more relevant: empires effects careers. Careers on an empire are so dependent on two main factors: social class and gender. Gender distinctly generates the role, or in this case, the career in society and how it is perceived. I feel it is needless to repeat and reemphasize that women had a background yet impactful involvement towards fertility, religion, and slight politics during early civilization. Not to mention, there were very limited accessibility to move up in social class such as matrimony, or induction to the military on both genders. Since then, we have progressed tremendously on both factors, especially now in present-day America. However, the backlash to these improvements are still predominant: sexism, the gender wage-gap, religion, race, location, etc. Regardless of these obvious factors that play into an empire’s economic manifest in its people with career making, I do believe that there is one group that has been oppressed severely without many realizing: the millennials. America and perhaps other countries as well, would emphasize on the millennials that a career is the most important decision in their life right above marriage, children, home mortgage, etc.Show MoreRelatedNo Man Is An Island By Derek Walcott846 Words   |  4 Pagesmash-up poem â€Å"Ruins of a great house† he argues that Donne is â€Å"selectively compassionate† (Miya, 2016). If we read the two poems together we see that the two poets engage in cleverly written conversation. While Donne states he is a man who cares for the collective society, Derek Walcott’s poem calls Donne out as a hypocrite, stating he is eurocentric and doesn’t care at all about the people who live and work on the colonies, or the slaves who have been fo rced into labor by the British Empire. Donne statesRead MoreThe Black Legend and its Negative Impact on the Image of Spain1271 Words   |  6 Pagesdemonizes Spain and specifically the Spanish empire in an effort to harm the reputation of them. It was through this propaganda that made other countries look down upon the Spanish empire. The Black Legend threw discredit upon the rule of the Spanish by building biases and prejudices against Catholicism and the Spanish treatment of the natives of South America. The Black Legend mainly exaggerated the treatment of the native people in the regions of the Spanish Empire and non-Catholic people such as ProtestantsRead MoreAnalysis Of The Movie Empire Falls By Richard Russo1090 Words   |  5 PagesEmpire Falls, written by Richard Russo, encompasses several concepts of the American identity and what it means to be an American. Russo focuses on the small town life in New England, illustrating a compelling story while narrating the lives o f several different characters. While these characters seem to be different at the surface, they actually share several similarities. The characters of Empire Falls share the same outlook of life. Despite the American freedom they have, they will typicallyRead MoreSymbolism In George Orwells Shooting An Elephant942 Words   |  4 Pages In 1936, George Orwell, a prominent British novelist and police officer in lower Burma published an essay titled â€Å"Shooting an Elephant†. In this essay Orwell argues that imperialism ruins both the oppressor and the oppressed. Orwell furthers this claim with rhetorical devices to legitimize his work. Orwell uses sympathy to evoke feelings in the reader that are relatable, such as him working for something he does not believe in. Orwell also applies his perspective throughout the whole essayRead MoreThe Fall Of The Roman Empire1216 Words   |  5 PagesDuring the fall of the Roman Empire, the Church was able to stand tall and survive through the ruin. The power of Christianity prevailed as the glory of the city of Rome departed. The fall of Rome marked and epoch in the history of the west. Rome was no longer the city of Caesar, but it would now become known as the City of the Pope. The Catholic Church stepped in a filled the void left by the fall of Western Roman Empire . Several factors led to the papacy in Rome becoming the center of power.Read MoreAttila and His Hunnic Empire1706 Words   |  7 PagesAttila and his Hunnic Empire Who was Attila Attila was the ruler of the Huns from 434 until his death in 453. He was leader of the Hunnic Empire, which stretched from Germany to the Ural River and from the Danube River to the Baltic Sea. During his rule, he was one of the most fearsome enemies of the Western and Eastern Roman Empire. He invaded the Balkans twice and marched through Gaul (modern France) as far as Orlà ©ans before being defeated at the Battle of Chà ¢lons. He refrained fromRead MoreGlobal Financial Crisis 1067 Words   |  5 PagesThe best evidence so far for the existence of an American empire, despite denials to the contrary, is the Global Financial Crisis (GFC). The persistent removal of restrictions and oversights on the domestic financial system of the US, combined with the decisions of individual firms, other governments and foreign financial organisations, culminated in the singe largest depreciation of assets and currency valuations in history, surpassing even the Great Depression in its extents. The United StatesRead MoreThe Monster s Transformation742 Words   |  3 Pagespoint, the Monster begins to form an opinion about himself. â€Å"I viewed myself in the transparent pool! At first I started back, unable to believe that was indeed who I was reflected in the mirror: and when I became fully convinced that I was in the reality the monster that I am, I was filled with bitterest sensation of despondence and mortification† (16. 116-17). The pool serves as conduit to help The Monster notice the aesthetic differences between himself and the cottagers. However, it sets the paceRead MoreThe Effects of War on Society676 Words   |  3 Pagesunderstand how someone could be swept up in a war frenzy, and then kept in a state of continuing uncertainty† (Gregor). The article demonstrates how both the reader and the character itself can portray how one can think they know where they are, but in reality, they are completely lost in uncertainty. Wilson clearly develops the effects on how war can change how a person perceives their surroundings. Similar to how warfare can change how a person thinks in the novel, family becomes separated as a resultRead MoreArmenian Genocide and Holocaust Comparison860 Words   |  4 PagesMore than thirteen million people from over four different religions and races were killed during the Holocaust and Armenian Genocide in the Ottoman Empire. That is more than half the number of people that died in World War I. The book Maus by Art Spigelman tells the story of a man who was a victim of and lived through the Holocaust. The Holocaust and Amenian Genocide are indistinguishable because of not only the amount of people that died but also for three more main reasons. These reasons are

Classification Essay - Exercise Partners - 939 Words

Classification of Exercise Partners Every womans magazine Ive ever read gives its readers advice on exercising, and one of the most common tips Ive seen is to find a partner to exercise with. In my experience, however, having an exercise partner is not a good idea. I have encountered five types of exercise partners, and I have concluded that it is definitely best to exercise alone. The Drill Sergeant My ex-boyfriend represents the Drill Sergeant. He is one of those people whose motto is No pain, no gain. Of course, he assumes that everyone else follows this decree as well. He will try to push you to the limit every time you exercise with him, and can become nasty if you give up before he thinks you should. I refused to†¦show more content†¦She could not understand that few people need or even want constructive criticism. Needless to say, we only ran together on a few occasions. I can only stand so much optimism when Im gasping for breath and sweating profusely. The Competitor A high school teammate of mine was The Competitor. Her outlook on life was to be the best at whatever she did, and exercising was no exception. She seemed perfectly sweet, but her competitive streak emerged one afternoon. Our leisurely jog gradually turned to a run, and then a full sprint. I glanced over at her and noticed the pained expression on her face. I knew she was only pushing herself to beat me: she felt she had to run faster and further. You would think that since I knew this was the case, I would have given up and let her get her dose of superiority. I didnt. I was determined to teach her a lesson. I had been jogging regularly by that that time, and was in pretty good shape. She gave up first, and The Competitor cannot stand to lose. We remained friends, of course, but never ran together again. Her bruised pride and my sore muscles saw to that. The Natural Athlete A person doesnt fall into the category of The Natural Athlete because of attitudes or actions, but because of superior ability. My cousin was the Natural Athlete. She didnt spend much time exercising but was still in good shape. This alone was enough to make me almost hate her. I had been working out faithfully for quite some time and feltShow MoreRelatedCompassion Fatigue: Causes, Symptoms, and Treatment1537 Words   |  6 Pages Combating Compassion Fatigue This essay examines compassion fatigue, including its causes and symptoms. The essay also considers the needs of caregivers and explores coping strategies and resources available to caregivers. Warning Signs The warning signs of compassion fatigue are grouped into several major classifications. Cognitive symptoms, those relating to problems with thought processes, include lowered concentration, apathy, rigidity, disorientation, minimization, and preoccupationRead MoreThe Trade Industry During The Post Confederation Era867 Words   |  4 Pagesconsolidation of pre-existing legislation that reflected the Canadian government’s primary goal of assimilation. As the self-appointed fiduciary duty of the Canadian government to protect and civilize First Nations members, the Act imposed the first classification of ‘Indian’ status on the First Nations people of Canada. The Act also implemented the process of enfranchisement which encouraged and/or forced First Nations members to abandon their status and traditional way of life to become fully functioningRead MoreEthical Dilemmas Facing Social Work1619 Words   |  7 Pagesworkers exercise power though in many instances are u naware of it. Social workers occupy a complex position in society working for a diverse array of domains. Complexity is generated by the inherent tensions that embody social work, including conflict between loyalties to agencies, clients and society. Moreover, while social workers acknowledge feeling powerless in their interactions with agencies, legitimising factors embedded within the profession also bestow the capacity to exercise power. TheyRead MoreBrunei : The United States, And Future Direction1364 Words   |  6 Pagesfourth highest per capita petroleum and natural gas fields in Southeast Asia. It is imperative senior enlisted leaders have knowledge potential ports of call, in order to brief, relevant information to junior and senior members prior to arrival. This essay will examine the country of Brunei’s background, government, strategic significance to the United States, and future direction. Background Brunei is predominantly an independent Islamic country located on the island of Borneo in Southeast Asia. BorderingRead MoreSociology : Science As X3860 Words   |  16 Pagestowards others and vice versa, and our self-concept. I have noticed how the classifications of people based on the factors listed above affect those who are so classified. And more specifically, I have wondered, what role does science play in this process? Science has been a dominant factor in determining our beliefs about practically anything and everything – from medical discoveries and health studies to dieting and exercise. When it comes to people, and specifically â€Å"deviant† people, science seeksRead MoreAn Insight Into The Culture And The Employment Rate Of Women3175 Words   |  13 Pagescountry is considered a highly developed industrial nation and has a GDP per capita of $ 45,920. Classification according to Hofstede Japan scored 54 points on a scale of 0-100 in the power distance category, meaning that they have a more hierarchical structure (unlike most of the other Asian countries), which the Japanese consider as accurate. To prevent unilateral decision-making and the exercise of power in a company, the decision-making processes usually has to go through all hierarchical levelsRead MoreBBS22 Marketing Management Study Guide approved8724 Words   |  35 PagesLearning Outcome Management specific knowledge Explain current theory/practice Apply business models Module Title: MM X (Assignment 1 Essay) X (Assignment 2 Essay) Knowledge of qualitative and quantitative techniques Business Communication Short business presentation (written / oral) Research / analyse business case/problems report X (Assignment 1 Essay) Locate Information sources to facilitate research Personal development / reflective learning Module related team activities Global /Read MoreMentoring1765 Words   |  8 PagesMentorship Module In this essay I aim to reflect and critically analyse my completion of the learning development plan and to identify how the skills and knowledge that I have gained as a mentor will enable me to lead learning in my area of practice. I will be using the What model of reflection (Driscoll 2000) throughout this essay. What? - As part of the mentorship module I was required to complete a Learning Development Plan (LDP). Part of the LDP involved writing a lesson plan which wasRead MoreCase Study Counseling Plan4198 Words   |  17 Pagesorigin. Both are employed, however Sara recently lost a good paying corporate position and now maintains two lower paying jobs with longer hours. This couple is seeking counseling for Sara’s persistent lack of interest in sexual relations with her partner Amy. The purpose of this paper is to assess the sexual issues of this couple, analyze the dynamics of their relationship, develop a Multi-axial diagnostic impression and develop a counseling plan. In Section I, the paper will assess sexualRead MoreEssay The Diagnostic and Statistical Manual of Mental Disorders 1789 Words   |  8 Pages[APA], 2013) defines the essential trait of agoraphobia as marked, or intense, fear or anxiety triggered by the real or anticipated exposure to a wide range of situations. (p 218) It is the most common phobia. To further understand agoraphobia, this essay will explore the characteristics, causes, being a Christian with agoraphobia, and the treatments. I. Characteristics of Agoraphobia Characteristics of agoraphobia are a marked fear or anxiety about two or more of the following: using public transportation

The Economy of Uae Free Essays

On what will the economy of the United Arab Emirates be based after the termination of oil resources? Among the independent states in the region of Persian Gulf, there are many countries which have achieved essential economics success, using the resource factor in their development. The Federation of the United Arab Emirates is considerably the best one. Owing to the richest oil deposits and the competent policy of using the given natural resources, it took them only 30 years to become one of the richest states in the world and reach the income level comparable with the highly developed countries. We will write a custom essay sample on The Economy of Uae or any similar topic only for you Order Now However, what will be the base of the UAE’s economy, when the world runs out of oil supplies? Before the discovery of oil and gas sources the Trucial States (which today form the UAE) had limited resources and its economy depended mainly on agriculture and the trade in pears, that is why that period reflected the state of a simple subsistence economy. Since 1970 the situation began to change. December 2, 1971 six of the seven emirates (the emirate Ras-al-Khaimah joined in 1972) announced the creation of the federation called the United Arab Emirates. This event coincided with a massive increase in oil production, followed by a further sharp rising of oil prices. This course of events allowed the UAE to achieve the economic prosperity. At the same time, the ruling Sheikh Zayed Bin Sultan Al Nahyan, realizing that oil is a finite resource, commissioned to work out a plan which could reduce the dependence of the state on oil. The state budget revenue in 1980 was fully formed with the profits from oil and gas. However, it was decided to develop a plan of the diversification of economy. Trade and tourism were chosen as the general directions. From year to year, the dependence on petrol production in the state is increasing: in 1980 oil took about 80% of GDP, but today, according to a number of sources oil takes about 30 % of GDP. The reduction of oil industry is happening due to the intensive development of the following sectors: trade, tourism and construction activity. Transport infrastructure is fairly well-developed and the foreign investments are actively being involved to the economy. What is the future of the UAE? How is the economy of the state going to develop without oil, which supplies, according to Jack Gerard’s researches (2005) will be absolutely depleted in 50 years? What kind of challenges will the United Arab Emirates be forced to face? Every state is a part of the world community and problems which the world faces, sooner or later will be actual in a separate state. One of the world biggest threats is the food crisis. For some countries it is relevant today, for others it is something, which they will have to face in the nearest future. Every state that wants to get rid of this terrible problem should actively create alternative sources of energy and develop the agriculture, right now. The UAE is not an exception. The main problem the UAE faced on the way of developing this sector is climate. There is no doubt that the investment funds, emitted on the construction of desalination water factories, make the agriculture industry more independent. Unfortunately, that is not enough. While the state has the time and possibilities it is necessary to concentrate seriously on this problem. They have to coordinate the directions of the Science Researches and achieve the high level of different types of technologies that will help to improve the necessary sectors quickly. In the future UAE must become the leader in producing the food stuff and also dematerializing water. Time is flying but no one accepts the fact that soon people around the world will depend on the quality and quantity of water and food. Implementation of these plans will enable the UAE to become the highly industrial state in 21st century, regardless the oil. The production of food and water will definitely fix the state up with economical stability. How to cite The Economy of Uae, Essay examples

Principle of Marketing - Environment of Competitive Business

Question: Discuss about the Principal of Marketing for Competitive Business Environment. Answer: Managers often face challenge to sustain the brand positioning in the competitive business environment (Tapp and Spotswood 2013). In other words, businesses find difficulties to maintain reputation and continue each products hold in the market place (Fitzgerald, Neal Cavanaugh and Borden 2014). The given case study also discussed their marketing journey and several ups and downs since their inception. However, the brand Vegemite continued to widen its consumer base and target audience. However, the iconic brand faced difficulties when iSnack 2.0, a line extension product of Vegemite has introduced into the market. Based on this case study, the researcher has addressed all the given questions. 1. Marketing mix is an effective tool for analyzing the product position before entering into the market (Lapide 2015). There are many elements incorporated into the marketing mix. However, the main elements are product, price, promotion and place. This case study demonstrates Krafts brand strategy. Based on the analysis of the case study, the company, Kraft, faced problem due to introduction of a unique brand promotional strategy for the release of iSnack 2.0 in the Australian food market. It means the strategic decisions regarding the promotion, proved the most problematic for Kraft. Marketing tool is often vital when it is used for brand offering (Tapp and Spotswood 2013). With the right marketing mix, the business actually can obtain the best result after launching the product. However, Kraft had made a wrong brand strategy for promoting new business range into the market. According to this given situation, the company did not get the expected positive response from their target audiences. The company made mistakes during the promotional campaign of the product (Leekha Chhabra and Sharma 2014). Kraft had given more importance to the announcement of the new name regardless of the highlight the features of the new product. Despite the fact that iSnack 2.0 was offered in the de mand of the people from Australia, however, the company had arranged three months long naming competition. This was the reason that the company faced criticism from customers who declared the name as stupid. By the name, the company was also differentiating their product from the original Vegemite. According to the marketing theory, brand recognition is important for sustaining in the competitive environment (Fitzgerald, Neal Cavanaugh and Borden 2014). In this case, Vegemite is already a part of Australian food history. Therefore, it was irrelevant to give extra emphasis upon the brand promotion for the sake of the name of the new product. Furthermore, this had proven that Aussies were interested to experience the new variations to an old favorite. In this context, this can be said that the name of the product is not as important as the product features. Therefore, the extensive public involvement to name the new product may be the reason for not elicit the expected positive responses from their reliable customers. 2. Despite the public criticism of the iSnack 2.0 name, Kraft was recorded positive consumer responses after its initial release. The company had been followed market mix tool considering four aspects of their new product. This tool is used for offering product at the right quantity (Product) with the right price (Price) in the right place (Place) by using the most appropriate promotional (Promotion) strategy (Campelo et al 2013). However the company met the following condition before developing the right marketing mix for iSnack 2.0. Product: In 2009, Kraft responded the consumer feedbacks and identified that there is a huge product demand with some specific consideration. As per the consumer choices, iSnack 2.0 was introduced in the market which was creamier and the consumer would not get any difficulty to spread. In addition, Australian people wanted something which did not like butter at all. All this product specification was incorporated into the new product of Kraft. After an online market research campaign the company determined that which could easy to eat on the go and could dip straight from the jar and eat by itself. Kraft developed a new product by the name of iSnack 2.0, was a perfect mixture of original Vegemite and cream cheese. Thus Australian liked the taste and the new product was at success because consumers had found same features what they demand for and this is the reason that more than 3 million jars of the product were shipped within just three months period after the launch. Price: Australian people were ready to accept the new product without considering price element. However, the brand is very specific about their product and known for its right price. This is the one of the reason why Vegemite has a 90 percent penetration of Australian homes. This iconic brand is popular for its affordable price strategy since the year of 1939 when the product got recognition for its Vitamin B content, but the company did not change the momentum of the product. There were no price hike and this strategy had been followed at the lunch of iSnack 2.0 as well. Place: Vegemite is the iconic brand of Australia. Vegemite continued to widen its loyal customer base in the food industry of Australia. This is the reason the new product had launched in the several supermarket of Australia. Promotion: For the promotion of the new product, Kraft had been practiced an extensive promotional campaign for generating maximum customer response. Kraft lunched a competition among the Australian to name the product. This is a unique promotional strategy because the company made involved all the people of Australia and successfully generated the awareness and increased the curiosity among the heart of Australia. The company had promoted their product through social media like Twitter and their responses got recorded. However, an extensive marketing for the name of the product go against for iSnack 2.0. According to Neuvonen (2016), the target group needs to be made aware of the existence and availability of the product through promotion where product featuring is essential. However, the company made a huge mistake. In the brand promotion, the company needed to make a clear statement about the ingredients, health related factor. While attempting to speak to a particular market segment by the name of iSnack 2.0, the new product failed to place in the heart of Australian people. People: Kraft had been focusing the local consumers demand while developing the new product iSnack 2.0. As per the desired product specification, the company had developed their new innovation. Therefore, people are the main driving force for such innovation. In this way, each elements of marketing mix may have contributed to the initial success of iSnack 2.0 marketing strategy developed by Kraft. 3. The given case clearly indicates that Vegemite has developed an iconic brand status and the company is sustaining with wide ranges of loyal customers in Australia. Now Vegemite has been using this brand reputation for developing a recent line extension product, .Cheesybite. This is always advantageous if the products recognized by the consumers (Braun 2012). However, it takes time and many challenges may be faced by marketers. In the fast moving consumer good area, the brand has successfully occupied its position. However the company has started their journey slowly in the market and faced difficulties to draw customers from the competitive product called Marmite. Or getting more consumer response the company had even changed their name but all these efforts went into vain. After that the original brand Vegemite was reinstated in the year of 1935. Since the participation with Kraft Food, Vegemite had boosted their position and the brand had successfully penetrated the Australian f ood market by 90 percent. Therefore, this brand would definitely like to maintain this position in the coming years. Furthermore, Kraft would like to hold loyal consumers by making innovations into their product developmental processes. However, there is a high chance to face many marketing challenges by Kraft in maintaining the brand status of Vegemite. These probable challenges are as follows: Maintaining the brand consistency: Branding is more effective when it is maintaining consistency, but it may challenging when small business grows or developing line extension products for maintaining higher customer demand (Dinnie 2015). In this context, Vegemite had extended their operation by introducing new products into the market. The loyal consumers of the company may have been their target consumers; however, delivering such product with consistency will definitely be a challenging part of Vegemite. Changing consumer preferences: The consumer preferences or demand for the product is always important before offering any product into the market (Swani Milne and Brown 2013). In this case, the decision regarding the introduction of Cheesybite, by the Kraft was completely based on consumer preferences. Here Australian consumers even specified what kind of products they are demand for. The brand has maintained the same features into their new products and got the taste of success. However, there is a huge risk of changing product preferences of consumers. In that case, the products may not be sold despite having the same consumers in the market. Presence of similar product ranges: The marketer may face challenges if similar kinds of products are available in the market (Theng So, Grant Parsons and Yap 2013). Currently, the brand, Vegemite has been maintaining brand status because this brand holds majority of the market share. However, if such loyal consumers finds alternative in the market then product demand or growth of revenue may definitely be reduced. Then it would be difficult for marketing managers to sustain the same brand position. Possessing a compelling vision: A brand vision needs to be differentiated itself, inspire employees and resonate with consumers (Leekha Chhabra and Sharma 2014). However, brands often find difficulties maintaining dynamic marketplace. In that case the brands need to engage more into the brand-building program. These immense pressures sometimes change the vision of the business. Building digital strategy: In the rapidly changing business environment, new product innovation, new capabilities and creative initiatives needs to be taken for maintaining the competitive advantages (Theng So, Grant Parsons and Yap 2013). In this context, the brand requires to be involved in the digital marketing to generate product awareness. Therefore, developing an effective digital program is often challenging for markets of the company. In the given case study, the brand was also promoting their new products by building digital promotional strategy and used the social media platform like Twitter. However, consumers instant reviews or feedbacks may hamper the status of the brand within a fraction of time. Recommendations: Kraft needs to promote the product features with displaying clear information so that consumers may not have any doubts while purchasing such products from the market. It means, an effective and innovative brand strategy needs to be included. Kraft needs to organize some primary research and conduct some questionnaires, surveys, interviews to know the changing consumer demands or complaints regarding the existing products or services. Based on such specifications the company the company will be able to develop new products into the market. Kraft must develop new sub categories of brand and build barriers to inhibit rivals from gaining relevance. This definitely requires transformational innovations which unfold the companys new ability to manage or fulfilling new consumers demand. Kraft needs to choose an effective integrated marketing communication through which Kraft will communicate with consumers and will understand their preferences, demand, or queries, if any. 4. A business utilizes the environmental resources and supplier goods and services to the environment. No entity can function in isolation because there are many factors that are closely and distantly surround the business (Wang et al 2014). This business environment has two parts: macro environment and micro environment. The micro business environment are internally influenced the business whereas the macro environmental forces are those of outside forces, that may be related to regional level, national level, or international level (Mohan and Chitradevi 2014). These macro environmental forces are going to be discussed in this section of the assignment. Furthermore, it provide threats or opportunities to the communities of business. Every organization often tries to manage these threats by effective utilization of resources (Kormishkina et al. 2015). These six macro environmental factors include Demographic environment, Economic environment, Ecological environment, Political environ ment, Technological environment and socio cultural environment related to a particular business. (Source: Thai and Turkina 2014) The macro business environment is all about the broad environment within the economy that influences performances, functions, decision making, and strategy of all group of business. All the elements of the macro environment are flexible, uncontrollable and rapidly changing with the consumer demands. By analyzing all factors, business can identify the product or service opportunities and limitations in the market. This study of the macro environment is called as PESTAL Analysis (Yksel 2012). Below are the variables of PESTAL that exist in the market: Demographic environment: Demographic business environment refers to the study of population. The factors are includes: The size of the population Growth rate Age of the population Religion Caste Level of education Language Income Race Size of the family Employment status These factors are relevant to the market to develop and implement the strategy for controlling and fulfilling the goals of the business (Grnig and Khn 2015). In the demographic field, people are the main driving force for the development of the markets. The diverse and wide demographic fields offer new business opportunities and can ensure the future growth of any particular business. However, this study is also critical for marketers because rapid changing business growth of the population or instability of income of the people can derive negative impacts over the business. Therefore, marketer should keep a close eye on demographic business environment. There are many demographic trends affects the markets are as follows: Changing population: The growth of the population is welcoming new business opportunities and challenges as well. Due to such demographic changes, the business entity should change their marketing strategies for selling the product and services to their target customers. Changing age structure: The changing age structure of the population is another important factor influencing the market. For instance, India, the developing Asian country, has one of the youngest populations all over the world is expected to keep that status and assumed that the median age would be 28 years. This may result adversely reduction in dynamism and this business can face problem related to changing demand of consumers. Changing income pattern: Income distribution is one of the common demographic factors by which market influences majorly. Business often measures the saving patterns of different level of individuals, purchasing power and so on. By this, the business entity can forecast and assess the intensity of the market opportunity and threats of the business. Economic Environment: The economic condition is one of the significant forces of macro environment of the business. An entity assesses the economic conditions, policies, economic system of the nation at which the business is operating (He 2015). To understand the economic condition of the nation, the business needs to assess the important criteria such as growth of the GDP, tariff and non-tariff rate, Vat, rate of unemployment, inflation, purchasing power, spending pattern and so on. There are many economic trends influence the businesses are as follows: Growth of GDP: The countrys infrastructural development ensures the GDP. This refers the total economic activities of the nation. The high GDP growth is always desirable because the nation can explore new market opportunities (Thai and Turkina 2014). This further ensures the average purchasing power of the consumers is high. It means that they can expend the money for buying product or services. Here the purchasing power depends on the several economic factors like current income, circulation of money, credit and debt availability and others. Barrier of tariff or non tariff rates: This is one of the important economic factors. The marketer often takes decision regarding the production of business based on the tariff rate. A high burden of tariff and non tariff of the nation tend to discourage the marketers to continue the business in that particular economic condition (Hill, Cronk and Wickramasekera 2013). Changing pattern of spending: Spending pattern is depends on many economic variables such as availability of the economic resources of the nation, distribution of income and assets of the nation and so on. Technological environment: This forms a crucial influence in the external market environment. This refers the factors that helps to develop new technologies, create new products and upcoming market opportunities. However a business entity that unable to cope with rapid technological changes may not be survived. This is further take into consideration that technological environment is differing from market to market. In that context, marketers need to consider some product modification to sustain in the global business environment. Although business may face many technological issues. For instance, non accessibility of internet facilities for all employees may hamper the business performance. On the other hand, technology provides customer to online shopping through the internet technologies. Ecological environment: Changing ecological environment is another essential consideration for macro environment analysis. Environmental concerns have growth strong presence in the business development (Epstein and Buhovac 2014). For instance, energy consumption, air and water usages need to be handled by implementing new business strategies and functional efficiencies. Important trends in the ecological environment are the growing shortage of natural resources and thus the care for resources. However, there is a potential threat of increased pollution, but this can be managed by the effective government intervention. Political environment: Every business is surrounded by the political environment. There are three significant elements of legal or political environment: legal, political and government Government: Policies, rules, regulations of government are governing and monitoring business activities of an enterprise. The regulatory framework, tax structure all are impactful considering the assessment of political environment of the business. Legal: Without having a sound legal system, the marketer cannot run his/her business (Hill, Cronk and Wickramasekera 2013). Legal system unfolds various business opportunities which are protecting competitors, customers and enterprises. Political: Stable political system also favorable for the growth of the business. There is a trend of political pressure to business where government pays extra attention for rights of minority, womens right and the right of consumers Social environment: Businesses are binding with social activities because it affects adversely, if business ignore customs, traditions, preferences, tastes, and knowledge (Hopkins 2012). All such factors are associated with human relationships and it impacts on business culture. The social trends like role of the business in the society, ethical business practice unfolds business opportunities. In this way, the six different macro economic factors help all businesses to operate. 3. Marketing information is a set of method and procedures designed to generate to analyze, store, generate and anticipate marketing decision information on a systematic manner (Piercy and Evans 2014). The marketing information is essential for marketers to obtain information like current business condition, position of competitors, scope of innovation, customer preferences, changing demand and so on. To understand the proper role of the marketing information, the researcher must examine what managers do and what information they need for their decision making. In this section, different sources of marketing information will discuss for understanding the value to marketing managers. It will further discuss the potential dangers if the marketing manager has taken his/her decision following from one source of information. Generally, the marketing manager is responsible for planning, organizing, coordinating, deciding and controlling business activities. According to Nedeva (2014), information system in managerial role is limited and make only indirect contribution such as communication oriented functionalities. However, Queiroz and Oliveira (2014) opposed that marketing information system enhances a managers presentation of information and largely in his/her decision making. Managers are involved in three types of decision making processes strategic, operational and management control. Under the strategic decision making, the managers need to decide the marketing objectives, policies, resources of the organization. In this context, managers often face problem in predicting the future of the market and its environment. For this reason the marketing manager needs to access marketing information. On the other hand, management control involves close interaction of those who are responsible for doing such part. It is all about decision regarding the how effectively and efficiently resources are being utilized by the managers. These responsibilities could not possible if marketing information is not available. To respond day-to-day changes in the business environment is also required for ensuring operational control and hence marketing information are essential. Marketing information can be obtained from three different sources: internal data, competitive marketing intelligence and marketing research. The set of information is a nonstop process that gathers data from these sources. Internal data about the company or business enterprise are collected from previous annual reports, websites, feedbacks where data like sales, profile of customers, orders, stocks customer service report can be gathered by the effective use of the marketing information system (Salvador and Ikeda 2014). By the extensive research of the internal source of information, manager can understand the key performance indicators of the business and also gathered information regarding the business limitations, operational inefficiencies and other concerning parts as well. On the other hand, information relating to marketing intelligence is also an important source of information for the managerial decision making. The data of marketing intelligence contains information relate d to suppliers, distributors and customers (Theodosiou and Katsikea 2013). This includes the everyday information regarding the product or service development in the market that helps a business prepare and adjusts its marketing plans accordingly. The information of marketing intelligence is possible to buy from external suppliers (ORG, MARG) who set up data gathering system to support commercial intelligence products that can be beneficial for selling to all entities in the market. Lastly, the gathering information by exploiting marketing research is common source of MIS. Management cannot always wait for information to arrive from internal sources. In that context, managers often make involve themselves in extensive marketing research and gathered information for decision making. By this research the marketing managers can get information regarding the potential market position, target customers, existing competitors in the market and their marketing policies, strategies and manag erial decisions (Davenport 2013). This information helps to understand the potential customers preferences, their demand, choices. However, managers may face difficulties if he/she obtains required information from one source alone. For instance, sources of marketing intelligence cannot always be relied upon because managers may find such information not up to the date. On the other hand, internal source of information gathered from company website may also be found irrelevant at times (Queiroz and Oliveira 2014). This is the reason marketer often complain that they lack enough information or have most of the information wrong. Therefore, a single source of information is no enough for decision making in the business. Generally, an extensive information gathering all three sources are required high time involvement which may not possible to give all the time for the manager and they obtain such information from a single source of MIS. Thus, marketing managers need to explore different sources of information to get the appropriate information which are important for decision making. The necessary ingredients for a good MIS are consistency, completeness and orderliness (Piercy and Evans 2014). References: Braun, E., 2012. Putting city branding into practice. The Journal of Brand Management, 19(4), pp.257-267. Campelo, A., Aitken, R., Thyne, M. and Gnoth, J., 2013. Sense of place: the importance for destination branding. Journal of Travel Research, p.0047287513496474. Davenport, T.H., 2013. Process innovation: reengineering work through information technology. Harvard Business Press. Dinnie, K., 2015. Nation branding: concepts, issues, practice. Routledge. Epstein, M.J. and Buhovac, A.R., 2014. Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Fitzgerald, J., Neal Cavanaugh, R.B. and Borden, N., 2014. CPR for the 4Ps Breathing New Life into the Marketing Mix. In International Academy of Business and Economics Conference. Grnig, R. and Khn, R., 2015. Global Environmental Analysis. In The Strategy Planning Process (pp. 89-96). Springer Berlin Heidelberg. He, Z., 2015, August. External Environment Analysis of Commercial-use drones. In 2015-1st International Symposium on Social Science. Atlantis Press. Hill, C.W., Cronk, T. and Wickramasekera, R., 2013. Global business today. McGraw-Hill Education (Australia). Hopkins, M., 2012. Corporate social responsibility and international development: is business the solution?. Earthscan. Kormishkina, L.A., Kormishkin, E.D., Semenova, N.N. and Koloskov, D.A., 2015. Favorable Macro Environment: Formula of Investment Activity Growth under the Economic Paradigm Shifted. Mediterranean Journal of Social Sciences, 6(4), p.163. Lapide, L., 2015. What About Product Portfolio Optimization?. The Journal of Business Forecasting, 34(4), p.21. Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), pp.48-60. Mohan, C. and Chitradevi, N., 2014. impact of macro economic factors on banking index (cnx bank) in india. International Journal of Trade Global Business Perspectives, 3(1), p.722. Nedeva, V.I., 2014. analysis of marketing information systems and conception of an integrated marketing information system. International Journal of Computing, 3(2), pp.127-133. Neuvonen, H., 2016. Toward a model of brand strategy adoption. Journal of Brand Management, 23(2), pp.197-215. Piercy, N. and Evans, M., 2014. Managing Marketing Information (RLE Marketing) (Vol. 17). Routledge. Queiroz, J.P.D. and Oliveira, B., 2014. Benefits of the marketing information system in the clothing retail business. JISTEM-Journal of Information Systems and Technology Management, 11(1), pp.153-168. Salvador, A.B. and Ikeda, A.A., 2014. Big Data Usage in the Marketing Information System. Journal of Data Analysis and Information Processing, 2014. Swani, K., Milne, G. and P. Brown, B., 2013. Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies. Journal of Research in Interactive Marketing, 7(4), pp.269-294. Tapp, A. and Spotswood, F., 2013. From the 4Ps to COM-SM: reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), pp.206-222. Thai, M.T.T. and Turkina, E., 2014. Macro-level determinants of formal entrepreneurship versus informal entrepreneurship. Journal of Business Venturing, 29(4), pp.490-510. Theng So, J., Grant Parsons, A. and Yap, S.F., 2013. Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding. Journal of Fashion Marketing and Management: An International Journal, 17(4), pp.403-423. Theodosiou, M. and Katsikea, E., 2013. The export information system: An empirical investigation of its antecedents and performance outcomes. Journal of International Marketing, 21(3), pp.72-94. Wang, L., Lurina, M., Hyytiinen, J. and Mikkonen, E., 2014. Bio-coal market study: Macro and micro-environment of the bio-coal business in Finland. Biomass and Bioenergy, 63, pp.198-209. Yksel, I., 2012. Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), p.52.